Tag Archives: writing for the web

How to write a blog post

I’m hoping many of you reading my Blog are readers of my books, whether they be my NLP books, children’s books (as JudyBee) or Marketing/Market Research titles. I wanted therefore to tell you something of my writing life. In this post I want to tell you how I write a Blog Post. Many of you will have blogs and may be interested in my process although this is by no means the best or only way to write them! Everyone has their own style and process regardless of content.

I always have something I want to write but sometimes it takes time for the thoughts to take form as a piece of writing. The thoughts seem like pieces of paper thrown into the air by the updraft of a bonfire. They hover and drift off so I have to metaphorically gather them up and make sense of them. I have to be in the right frame of mind to do that.

I have to want to do it first and foremost because if that desire isn’t there then nothing will happen, I will sit at my desk gazing out into the garden.

Secondly, I have to have a nice pen and paper. I think most writers hanker after lovely pens and pretty paper or notebooks. Yes of course I use a computer but my first draft is hand written. I like to see my writing fill the page. It’s as if the thoughts are my thoughts and the words are my words as they are in my handwriting. It’s the most personal writing form there is.

I like to have a mug of tea while I’m writing and frequently a peanut butter sandwich, I’m more savoury than sweet.

When I’ve written all I have to say and those pieces of paper or different thoughts are all on the page(s) I thn leave them for a bit to settle. It may be a day or so before I revisit what I’ve written and go to type it up on the computer. During that time I may play tennis or do yoga but I probably won’t write anything else until the draft is committed to the computer. I don’t usually change much of the first draft because the changes have happened as the thoughts are processed. Many thoughts don’t make it onto the page of writing althought they may reappear at another time and become another piece.

When I’m typing up from the handwritten draft I don’t read what I’ve written as I type, it is merely a process.

Then when it’s all typed up, I go back through checking for typos, grammar, sense and make sure it’s easy to understand for a busy mum.

Then I go back through it again, this time more as a reader to decide where I want an image and search on google for the best image to illustrate my point.

Then the important last stages are to tag the relevant keywords and link anything that readers will find useful , assign the appropriate category and write a short summary description for the SEO (search engine optimisation).

Then I press ‘publish post’ and this is what you get! I love it when people like a post or comment so do get in touch.

If you’d like me to write a blog post for you please complete the form below and we’ll have a chat.

20 rules of writing for the Web

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Nowadays there’s no getting away from it, we all need a blog and a website, whatever our profession. I talk to loads of people who say they don’t know where to start, what should they write about –  “I’ve got nothing interesting to say”, they tell me. Writing for the web, writing a blog post, updating your website, needs to be done regularly to refresh it, ensure Google picks you up in a search and more importantly I think it keeps you focusing on your business. Here are some tips. 

  1. Write what you know and have an opinion about. Your reader may feel differently but they will recognise your own passion.
  2. It needs to be ‘of the moment’, readers want topical posts that pertain to what’s going on right now.
  3. Your title needs to be attention grabbing with keywords that will be picked up on a search.
  4. Avoid jargon, your reader isn’t going to share anything they don’t understand and that’s your aim, to get them to ‘share’ with their network to grow yours.
  5. If you quote someone else, make sure you quote accurately and give the source, name, book, date.
  6. By all means base it on another post you’ve read, but make it your own, unique to you.
  7. A good image to accompany your piece is ‘a must’.
  8. Avoid straight sales pitches, add your credentials at the end and a link to where the reader can buy your book or make contact.
  9. Use first person for your blog post and a more disassociated third person for your website.
  10. Check grammar and spelling. You lose credibility with mistakes.
  11. 500 words is the norm for a blog post, break up website copy into paragraphs with sub titles to help the reader navigate.
  12. Get to the point in the lead paragraph and proceed convincingly from there.
  13. Use tags and categories to help people find your post.
  14. Write daily or at least three times a week.
  15. If you are clean out of inspiration, copy and paste an old blog post then go back through it making changes to update it with your new thinking on the topic and hey presto you have a brand new blog post.
  16. If you’re feeling really creative one day, write all the posts for the week and then schedule posting so they are spread over the week.
  17. Respond to comments and engage your reader.
  18. Use the ‘share’ button to spread the word onto Twitter, Facebook, Google Plus, Pinterest and anywhere else your target market will see.
  19. Keep your blog and website separate, the tone of a blog is ‘entre nous’ but your website needs to be your business card.
  20. Enjoy! If writing isn’t your thing, you can commission blog posts on Elance, Fiverr, People per hour or use the contact form below!